Case | HBS Case Collection | June 2001 (Revised May 2002)

Innovation at Progressive (C): Auto Repair

by Frances X. Frei and Hanna Rodriguez-Farrar


Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry.

Keywords: Market Entry and Exit; Innovation and Invention; Insurance Industry; Service Industry; Auto Industry;


Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (C): Auto Repair." Harvard Business School Case 601-139, June 2001. (Revised May 2002.)