Case | HBS Case Collection | June 2001

Bedrock Productions

by Michael J. Roberts and Michael L. Tushman


Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is hired, but fired soon after. Raises issues of what the founder's role is and should be, whether a new president is required, whether the new expanded senior team can take on some of these responsibilities, and if or how the founder must change.

Keywords: Leadership Development; Management Teams; Change Management; Managerial Roles; Consulting Industry;


Roberts, Michael J., and Michael L. Tushman. "Bedrock Productions." Harvard Business School Case 401-045, June 2001.