Case | HBS Case Collection | June 2001 (Revised November 2001)

Plum Creek Timber (B)

by Max H. Bazerman, Jack Troast, Hannah Bowles and Nicole Nasser

Abstract

Plum Creek Timber Co. decides to go ahead with negotiations for a Habitat Conservation Plan (HCP) on its Pacific Northwest properties. HCP represents a new form of public-private-sector collaboration and innovation to improve upon command-and-control environmental policy solution. Throughout the negotiation process, the company must manage several factors: identifying which native fish species to include beyond the bull trout, matching "best science" standards with cost-efficient conservation commitments, minimizing the regulatory burden while enhancing species protection, and fostering support and avoiding conflict with a range of interested stakeholders, from environmental activists to forest products executives.

Keywords: Conflict of Interests; Negotiation Process; Negotiation Participants; Environmental Sustainability; Business and Government Relations; Forest Products Industry; United States;

Citation:

Bazerman, Max H., Jack Troast, Hannah Bowles, and Nicole Nasser. "Plum Creek Timber (B)." Harvard Business School Case 801-399, June 2001. (Revised November 2001.)