| HBS Case Collection
(Revised from original 2001 version)
In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show "Frasier" on the network. Paramount, the studio that produced the show, threatened to move "Frasier" to CBS, Paramount's sister network, if NBC did not agree to a substantially higher license fee than the one it was currently paying. This case follows Marc Graboff's (EVP of NBC West Coast) analysis of the situation.
Subramanian, Guhan, and Michelle Kalka. "Frasier (A)." Harvard Business School Case 801-447, June 2002. (Revised from original May 2001 version.)