Case | HBS Case Collection | May 2001 (Revised June 2002)

Frasier (A)

by Guhan Subramanian and Michelle Kalka

Abstract

In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show "Frasier" on the network. Paramount, the studio that produced the show, threatened to move "Frasier" to CBS, Paramount's sister network, if NBC did not agree to a substantially higher license fee than the one it was currently paying. This case follows Marc Graboff's (EVP of NBC West Coast) analysis of the situation.

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry;

Citation:

Subramanian, Guhan, and Michelle Kalka. "Frasier (A)." Harvard Business School Case 801-447, May 2001. (Revised June 2002.)