Case | HBS Case Collection | 2001 (Revised from original 2001 version)
by Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's mentoring by a key angel investor. It leaves open the question of whether this decision is wise or whether Rozic should go back to the enterprise business, now that venture capital funding preferences have shifted once again.
Keywords: Venture Capital; Investment; Corporate Entrepreneurship; Business or Company Management; Business Strategy; Technological Innovation; Software; Management Teams; Governing and Advisory Boards; Business Startups; Decision Choices and Conditions; Product Development; Information Technology Industry; United States;
Citation:
Leonard, Dorothy A., and Elizabeth Kind. "Verge Software (A)." Harvard Business School Case 601-065, July 2001. (Revised from original April 2001 version.)
Verge Software (B) XMarkstheSpot
Dorothy A. Leonard and Elizabeth Kind
Keywords: Software;
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Case | HBS Case Collection | 2012 (Revised from original 2010 version)
Assistant Professor Jo Worthington (A)
Dorothy A. Leonard
Keywords: Education; Teaching; Strategy; Communication Strategy; Training; Leadership Style; Education Industry;
Supplement | HBS Case Collection | 2012 (Revised from original 2010 version)
Assistant Professor Jo Worthington (B)
Keywords: Interpersonal Communication; Teaching; Cases; Mathematical Methods; Conflict Management;
Assistant Professor Jo Worthington (C)
Keywords: Interpersonal Communication; Learning; Teaching; Cases; Conflict Management;