Case | HBS Case Collection | April 2001 (Revised August 2001)

UNext: Business Education and e-Learning

by Michael G. Rukstad, David J. Collis and Tyrell Levine


UNEXT has signed agreements with Columbia, Stanford, Chicago, Carnegie Mellon, and the London School of Economics to create online business courses. The company is backed by Michael Milken and Larry Ellison and has four Nobel laureates on its advisory board. Describes UNEXT's history, products, course development and delivery, marketing, costs, and revenues. Also, devotes seven pages to the business education industry and to the e-learning competitive landscape. There is a one-page appendix summarizing Harvard Business School's role in e-learning.

Keywords: Business Education; Curriculum and Courses; Technological Innovation; Web; Competition; Disruptive Innovation; Performance Efficiency; Higher Education; Learning; Education Industry;


Rukstad, Michael G., David J. Collis, and Tyrell Levine. "UNext: Business Education and e-Learning." Harvard Business School Case 701-014, April 2001. (Revised August 2001.)