Case | HBS Case Collection | 2001 (Revised from original 2001 version)

Color Kinetics Incorporated (A)

by Das Narayandas and Mary N. Caravella
 

Abstract

Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the management team is evaluating how to best extend this success into other markets and/or strategic initiatives and achieve the growth it has targeted internally and with investors.

Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry;

Format: Print 16 pages Purchase

Citation:

Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, August 2001. (Revised from original April 2001 version.)

Related Work

  1. Case | HBS Case Collection | 2001 (Revised from original 2001 version)

    Color Kinetics Incorporated (B)

    Das Narayandas and Mary N. Caravella

    Supplements the (A) case.

    Keywords: Electronics Industry;

    Citation:

    Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (B)." Harvard Business School Case 501-078, August 2001. (Revised from original March 2001 version.)
    CiteView DetailsPurchase Related

About the Author

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Das Narayandas
James J. Hill Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean, Chair, Executive Education
Marketing

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