Case | HBS Case Collection | March 2001 (Revised September 2002)

Merck Latin America (C): Brazil

by Michael Beer and James Weber


Examines Merck's change effort in Brazil from the perspective of the local employees.

Keywords: Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Brazil;


Beer, Michael, and James Weber. "Merck Latin America (C): Brazil." Harvard Business School Case 401-031, March 2001. (Revised September 2002.)