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(Revised from original 2001 version)
Corning 1996-2000: Growing Corning
Focuses on Roger Ackerman's successful cultural change effort--growing Corning. Presents a detailed description of Ackerman's effort and the changes that transpired in the business, the culture, and the senior team.
Keywords: Organizational Change and Adaptation;
Roberts, Michael J., and Michael L. Tushman. "Corning 1996-2000: Growing Corning." Harvard Business School Case 401-035, May 2001. (Revised from original March 2001 version.)