| HBS Case Collection
(Revised August 2001)
Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000--whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's development so that students can examine the implications for Virgin's core businesses of moving online.
Keywords: Organizational Design;
Motivation and Incentives;
MacCormack, Alan D., and Kerry Herman. "Virgin.com." Harvard Business School Case 601-041, March 2001. (Revised August 2001.)