Case | HBS Case Collection | February 2001

PlanetFeedback: The Voice of One ... The Power of Many (A)

by James L. Heskett


The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of directors insists that management decide between two basic business strategies: corporate customer service and market analysis support or information generation and analysis.

Keywords: Mergers and Acquisitions; Decisions; Information Management; Data and Data Sets; Business Strategy; Internet; Information Technology Industry;


Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.