Case | HBS Case Collection | 2001
by James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of directors insists that management decide between two basic business strategies: corporate customer service and market analysis support or information generation and analysis.
Keywords: Mergers and Acquisitions; Decisions; Information Management; Data and Data Sets; Business Strategy; Internet; Information Technology Industry;
Citation:
Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
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Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
Shouldice Hospital Limited (B)
James Heskett and Roger Hallowell
Keywords: hospital; hernia; surgery;
Case | HBS Case Collection | 2013 (Revised from original 2010 version)
Southwest Airlines: In a Different World
James L. Heskett and W. Earl Sasser Jr.
Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY);
Teaching Note | HBS Case Collection | 2013
Shouldice Hospital (B) (TN)
James Heskett