Case | HBS Case Collection | February 2001 (Revised June 2001)

ClubTools, Inc.

by Paul W. Marshall and Kristin Perry


Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding.

Keywords: Business Startups; Business Plan; Cash Flow; Marketing Strategy; Financing and Loans; Technological Innovation; Internet; Forecasting and Prediction;


Marshall, Paul W., and Kristin Perry. "ClubTools, Inc." Harvard Business School Case 801-164, February 2001. (Revised June 2001.)