| HBS Case Collection
(Revised from original 2001 version)
Marshall Field and the Rise of the Department Store
Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the efforts of Field and his partner Levi Leiter to build a large regional and, later, a national market for their distribution business and the significant financial, managerial, and strategic challenges they faced. This case analyzes how Field and his partners built a strong, meaningful brand for the company.
Problems and Challenges;
Brands and Branding;