| HBS Case Collection
(Revised from original 2001 version)
Ninth House: e-Learning Software
Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be delivered cheaply and quickly. A CD-ROM was being built as well to address customer concerns about bandwidth. The sales team was considering a narrow focus on companies with a connection to broadband services. But how would this affect the Ninth House culture? Would the organizational structure have to change? Would new content require a different selling model?
Edmondson, Amy C., Frances X. Frei, and Corey B. Hajim. "Ninth House: e-Learning Software." Harvard Business School Case 601-047, January 2004. (Revised from original January 2001 version.)