| HBS Case Collection
(Revised from original 2001 version)
This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy.
Keywords: Financial Strategy;
Growth and Development Strategy;
Gompers, Paul A. "Honest Tea." Harvard Business School Case 201-076, October 2001. (Revised from original March 2001 version.)