Case | HBS Case Collection | March 2001 (Revised October 2001)

Honest Tea

by Paul A. Gompers


This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy.

Keywords: Financial Strategy; Expansion; Business Startups; Growth and Development Strategy; Decisions;


Gompers, Paul A. "Honest Tea." Harvard Business School Case 201-076, March 2001. (Revised October 2001.)