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Case
| HBS Case Collection
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2001
(Revised from original 2001 version)
Honest Tea
by
Paul A. Gompers
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Abstract
This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy.
Keywords: Financial Strategy;
Expansion;
Business Startups;
Growth and Development Strategy;
Decisions;
Citation:
Gompers, Paul A. "Honest Tea." Harvard Business School Case 201-076, October 2001. (Revised from original March 2001 version.)