Case | HBS Case Collection | 2001 (Revised from original 2001 version)

Honest Tea

by Paul A. Gompers

Abstract

This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy.

Keywords: Financial Strategy; Expansion; Business Startups; Growth and Development Strategy; Decisions;

Citation:

Gompers, Paul A. "Honest Tea." Harvard Business School Case 201-076, October 2001. (Revised from original March 2001 version.)