Teaching Note | HBS Case Collection | January 2001

ZEFER: Building and Positioning an e-Business Consulting Company TN

by Richard L. Nolan and George Francis Westerman III

Keywords: Product Positioning; Internet; Business Ventures; Consulting Industry;

Citation:

Nolan, Richard L., and George Francis Westerman III. "ZEFER: Building and Positioning an e-Business Consulting Company TN." Harvard Business School Teaching Note 301-090, January 2001.