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Teaching Note
| HBS Case Collection
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2001
ZEFER: Building and Positioning an e-Business Consulting Company TN
by
Richard L. Nolan and George Francis Westerman III
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Keywords: Product Positioning;
Internet;
Business Ventures;
Consulting Industry;
Citation:
Nolan, Richard L., and George Francis Westerman III. "ZEFER: Building and Positioning an e-Business Consulting Company TN." Harvard Business School Teaching Note 301-090, January 2001.