Case | HBS Case Collection | November 2000 (Revised November 2005)

Meg Whitman at eBay Inc. (A)

by Linda A. Hill and Maria Farkas


Meg Whitman takes over as CEO of eBay from the founder. She must figure out how to lead the company through a stage of phenomenal growth without compromising eBay's unique external customer culture and internal culture--its key success factors. A rewritten version of an earlier case.

Keywords: Leadership Style; Change Management; Organizational Change and Adaptation; Growth Management; Organizational Culture; Success;


Hill, Linda A., and Maria Farkas. "Meg Whitman at eBay Inc. (A)." Harvard Business School Case 401-024, November 2000. (Revised November 2005.)