Case | HBS Case Collection | November 2000

Model E: An Incubated Enterprise

by Myra M. Hart


Provides a close-up view of an entrepreneurial search for opportunity, the role of incubators in the process, and the development of a viable business concept. Also depicts the changes made to the business concept as new people (with new expertise and experience) are added to the team. The challenge of blending "old economy" automotive veterans with "new economy" Internet employees is another important issue raised.

Keywords: Business Model; Transformation; Entrepreneurship; Human Resources; Problems and Challenges; Internet;


Hart, Myra M. "Model E: An Incubated Enterprise." Harvard Business School Case 801-257, November 2000.