| HBS Case Collection
Geocast Network Systems, Inc.
Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast satellites, or cable TV systems to transmit data, Geocast avoided the congestion problems experienced by Internet users, and gave its customers instant access to high-quality video, CD-quality audio, and software downloads. This case profiles the company as it accelerates toward launch, focusing on several business model design issues: 1) should the company distribute initially through TV stations, satellites, or cable partners?; 2) should Geocast emphasize content delivery or e-commerce offerings (e.g., the digital download of MP3 files and eBooks)?; or 3) should it subsidize the initial purchase of its hardware and/or charge a subscription fee for access to its service?
Keywords: Business Model;
Customer Value and Value Chain;
Entertainment and Recreation Industry;
Web Services Industry;