Case | HBS Case Collection | October 2000 (Revised January 2002)

Individual and the Corporation, The: Kathy Levinson and E*TRADE (A)

by Joseph L. Badaracco Jr. and Susan Harmeling


Kathy Levinson, the president and COO of ETRADE and a lesbian mother of two children, must decide whether and how to participate in the "No on Knight" campaign. The campaign opposes California ballot proposition 22, which requires California to recognize only marriages between a man and a woman. This case provides background for Levinson's decision, in which she must balance her obligations as an executive with her personal values and commitments.

Keywords: Conflict of Interests; Leadership; Managerial Roles; Values and Beliefs; Decision Choices and Conditions; Gender; Diversity; Financial Services Industry;


Badaracco, Joseph L., Jr., and Susan Harmeling. "Individual and the Corporation, The: Kathy Levinson and E*TRADE (A)." Harvard Business School Case 301-057, October 2000. (Revised January 2002.)