Case | HBS Case Collection | October 2000 (Revised March 2001)

Firestone/Ford Tire Controversy, The (A)

by V.G. Narayanan and Roger Orosman Nieves


Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives.

Keywords: Knowledge Sharing; Supply Chain Management; Motivation and Incentives; Crisis Management; Corporate Accountability; Product; Service Operations; Auto Industry;


Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy, The (A)." Harvard Business School Case 101-034, October 2000. (Revised March 2001.)