| HBS Case Collection
(Revised from original 2000 version)
New Economy Ethics: YouKnowIt.com
Entrepreneur Janice Schwartz is hoping to grow her start-up company by creating a technical advisory board and compensating members with discounted company stock. Schwartz is considering six candidates that can help her online education company in a variety of ways: as a potential customer, a media maven, venture capitalist, and technical advisor. The case suggests ways of compensating the advisory board and raises questions about whether there are new rules in the new economy about building professional networks, and when offers of equity constitute bribery and wrong doing.
Keywords: Business Startups;
Crime and Corruption;
Governing and Advisory Boards;
Badaracco, Joseph L., Jr., and Kim Slack. "New Economy Ethics: YouKnowIt.com." Harvard Business School Case 301-050, November 2000. (Revised from original October 2000 version.)