Case | HBS Case Collection | October 2000

CDNow (A)

by Stephen P. Bradley, Christina Akers and Howard Reitz

Abstract

With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com. CDnow went through formal proceedings with Columbia House (Sony) and is now part of a border battle between standards for distributing music over the Internet.

Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation;

Citation:

Bradley, Stephen P., Christina Akers, and Howard Reitz. "CDNow (A)." Harvard Business School Case 701-046, October 2000.