Case | HBS Case Collection | October 2000 (Revised September 2002)

NTT DoCoMo (A): The Future of the Wireless Internet?

by Stephen P. Bradley and Matthew Sandoval


NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market.

Keywords: Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competitive Strategy; Expansion; Internet; Mobile Technology; Information Technology Industry; Telecommunications Industry; Japan;


Bradley, Stephen P., and Matthew Sandoval. "NTT DoCoMo (A): The Future of the Wireless Internet?" Harvard Business School Case 701-013, October 2000. (Revised September 2002.)