Case | HBS Case Collection | October 2000 (Revised January 2001)

Polycom, Inc.: Visualizing Culture

by Clayton M. Christensen


Polycom is a rapidly growing maker of video conferencing and teleconferencing equipment. Management is attempting to use "natural work groups" as an organizing mechanism, and to build into the culture implicit rules that will cause desired behaviors to be self-policing.

Keywords: Communication Technology; Growth Management; Organizational Design; Groups and Teams; Organizational Culture; Manufacturing Industry; Telecommunications Industry;


Christensen, Clayton M. "Polycom, Inc.: Visualizing Culture." Harvard Business School Case 601-073, October 2000. (Revised January 2001.)