Teaching Note | HBS Case Collection | October 2000 (Revised August 2001)

Alloy.com: Marketing to Generation Y TN

by John A. Deighton

Abstract

Teaching Note for (9-500-048).

Keywords: Information Technology Industry; Consumer Products Industry;

Citation:

Deighton, John A. "Alloy.com: Marketing to Generation Y TN." Harvard Business School Teaching Note 501-043, October 2000. (Revised August 2001.)