Background Note | HBS Case Collection | October 2000

Sustaining Value

by Robert J. Dolan


Describes the challenges a firm faces in building and sustaining a value proposition over time. Describes major ways in which the marketing environment changes over time and the methods a firm can use to protect its market position.

Keywords: Price; Marketing Strategy; Competition; Situation or Environment;


Dolan, Robert J. "Sustaining Value." Harvard Business School Background Note 501-045, October 2000.