Background Note | HBS Case Collection | October 2000 (Revised December 2002)

Note on Customer Management

by Das Narayandas

Abstract

Describes a process for managing customers for profit.

Keywords: Customer Relationship Management; Customer Value and Value Chain; Value;

Citation:

Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 501-044, October 2000. (Revised December 2002.)