Case | HBS Case Collection | October 2000 (Revised October 2000)

3PLex.com

by Myra M. Hart and Judith Marie Dror

Abstract

A start-up team is faced with the challenge of building a senior management team with relevant industry experience. The marriage of e-commerce and the transportation logistics industry creates unusual problems in blending "old economy" employees and employee practices (compensation/equity) and company cultures.

Keywords: Management Teams; Executive Compensation; Employee Stock Ownership Plan; Organizational Culture; Corporate Entrepreneurship; Technology Adoption; Transportation Industry;

Citation:

Hart, Myra M., and Judith Marie Dror. "3PLex.com." Harvard Business School Case 801-152, October 2000. (Revised October 2000.)