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Case
| HBS Case Collection
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2005
(Revised from original 2000 version)
Z Corporation
by
Joseph B. Lassiter III, Matthew C. Lieb and Tom Clay
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Abstract
Tom Clay, president of Z Corp., and founder/CEO Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company's new 3-D printing prototype manufacturing system.
Citation:
Lassiter, Joseph B., III, Matthew C. Lieb, and Tom Clay. "Z Corporation." Harvard Business School Case 801-210, April 2005. (Revised from original October 2000 version.)