Case | HBS Case Collection | September 2000

Quokka Sports

by Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano


Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of competition as various traditional cable sports channels enter the Internet web-casting field.

Keywords: Online Advertising; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry;


Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.