| HBS Case Collection
(Revised from original 2000 version)
Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the marketing levers that can drive the business model.
Keywords: Marketing Strategy;
Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, July 2001. (Revised from original September 2000 version.)