Case | HBS Case Collection | 2001 (Revised from original 2000 version)
by Michael J. Roberts, Rajiv Lal and Walter J. Salmon
Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the marketing levers that can drive the business model.
Keywords: Marketing Strategy; Online Technology; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada;
Citation:
Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, July 2001. (Revised from original September 2000 version.)
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Teaching Plan | HBS Case Collection | 2013
Fonterra (TP)
David E. Bell, Mary Shelman and Annelena Lobb
Case | HBS Case Collection | 2013 (Revised from original 2012 version)
Paul Thomson: Walker Insurance
Michael Roberts, Jim Sharpe and Sonia Nagala Change
Keywords: crisis management; Acquisitions; Search Funds; entrepreneurial management; entrepreneurs; entrepreneurship; Insurance; turnarounds; boards of directors; sales force management; Entrepreneurship; Insurance Industry; Florida;
Article | Management Science | April, 2013
Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation
Julie Battilana and Tiziana Casciaro