Case | HBS Case Collection | September 2000 (Revised May 2001)

Gucci Group N.V. (A)

by David B. Yoffie and Mary Kwak


Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.

Keywords: Growth and Development Strategy; Management Practices and Processes; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Apparel and Accessories Industry;


Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (A)." Harvard Business School Case 701-037, September 2000. (Revised May 2001.)