Case | HBS Case Collection | 2000 (Revised from original 2000 version)
by Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right message.
Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry;
Citation:
Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, November 2000. (Revised from original September 2000 version.)
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Teaching Plan | HBS Case Collection | 2013
Fonterra (TP)
David E. Bell, Mary Shelman and Annelena Lobb
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Case | HBS Case Collection | 2013 (Revised from original 2012 version)
Preem (A)
Bo Becker, Annelena Lobb and Aldo Sesia
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