Teaching Note | HBS Case Collection | September 2000

MarketSoft TN

by Joseph B. Lassiter III and John T. Gourville


Teaching Note for (9-800-069).

Keywords: Groups and Teams; Internet; Product Launch; Distribution Channels; Partners and Partnerships; Growth and Development; Management Practices and Processes;


Lassiter, Joseph B., III, and John T. Gourville. "MarketSoft TN." Harvard Business School Teaching Note 801-143, September 2000.