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Background Note
| HBS Case Collection
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2002
(Revised from original 2000 version)
Negotiation Analysis: An Introduction
by
Michael A. Wheeler
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Abstract
Provides an overview of the seven elements of negotiation analysis. These elements include BATNAs (nonagreement walk-aways), parties, interests, value-creation, barriers to agreements, power, and ethics. Illustrations are drawn from a range of contexts (from buying a car and the sale of a business to dispute resolution and international diplomacy).
Keywords: Framework;
Negotiation Tactics;
Negotiation Preparation;