Case | HBS Case Collection | August 2000 (Revised November 2001) (A)

by Stephen P. Bradley and Christina Akers


Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how gained a competitive edge using strategic partnerships and alliances, as well as careful product positioning and strategy implementation.

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry;


Bradley, Stephen P., and Christina Akers. " (A)." Harvard Business School Case 701-025, August 2000. (Revised November 2001.)