Case | HBS Case Collection | August 2000

Beansprout Networks

by Teresa M. Amabile and Rasheea Williams


Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable attention from both venture capitalists and health care analysts. Founder James Chung must now examine his internal strategy, given his desire to maintain a strong, vital, entrepreneurial culture amid rapid increases in headcount, increasing need for structure, and the continuing challenges of combining both high-tech and high-touch skills.

Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Health Industry; Information Technology Industry;


Amabile, Teresa M., and Rasheea Williams. "Beansprout Networks." Harvard Business School Case 801-079, August 2000.