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Case
| HBS Case Collection
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2000
(Revised from original 2000 version)
AllHerb.com: Evolution of an E-tailer
by
Teresa M. Amabile and Christina L. Darwall
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Abstract
Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its unorthodox approach to funding, marketing, customer service, fulfillment, and internal organization. However, with the changing e-tailing climate and the many challenges of guiding an Internet company to success, Hakuta reexamines his options for the future.
Keywords: Entrepreneurship;
Corporate Entrepreneurship;
Technological Innovation;
Business or Company Management;
Goals and Objectives;
Strategic Planning;
Strategy;
Competitive Strategy;
Medical Devices and Supplies Industry;
Web Services Industry;
Citation:
Amabile, Teresa M., and Christina L. Darwall. "AllHerb.com: Evolution of an E-tailer." Harvard Business School Case 801-099, August 2000. (Revised from original July 2000 version.)