Case | HBS Case Collection | July 2000 (Revised October 2000)

by Thomas R. Eisenmann

Abstract is one of four contenders for leadership in the highly competitive online pet supply business. faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner, Discovery Communications.

Keywords: Competition; Online Technology; Mergers and Acquisitions; Partners and Partnerships; Web Sites; Brands and Branding; Marketing Strategy; Retail Industry;


Eisenmann, Thomas R. "" Harvard Business School Case 801-044, July 2000. (Revised October 2000.)