Case | HBS Case Collection | July 2000 (Revised October 2000)

Petstore.com

by Thomas R. Eisenmann

Abstract

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner, Discovery Communications.

Keywords: Competition; Online Technology; Mergers and Acquisitions; Partners and Partnerships; Web Sites; Brands and Branding; Marketing Strategy; Retail Industry;

Citation:

Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)