| HBS Case Collection
(Revised from original 2000 version)
Borders Group, Inc.
Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it potentially had an opportunity to be the leader in integrating the store with the Internet in a "bricks and clicks" model. Allows students to explore the opportunities and pitfalls in pursuing bricks and clicks. Highlights the need for excellence in store execution.
Keywords: Supply Chain Management;
Customer Value and Value Chain;
Business Growth and Maturation;
Growth and Development;
Order Taking and Fulfillment;
Supply and Industry;
Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, February 2003. (Revised from original August 2000 version.)