Case | HBS Case Collection | August 2000 (Revised February 2003)

Borders Group, Inc.

by Zeynep Ton and Ananth Raman


Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind and Barnes & Noble in leveraging the Internet for book retailing, although it potentially had an opportunity to be the leader in integrating the store with the Internet in a "bricks and clicks" model. Allows students to explore the opportunities and pitfalls in pursuing bricks and clicks. Highlights the need for excellence in store execution.

Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry;


Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)