Case | HBS Case Collection | 2007 (Revised from original 2000 version)

Achieving Customer Satisfaction at Pizza Hut (A)

by V.G. Narayanan and Preeti Choudhary

Abstract

Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations.

Keywords: Customer Satisfaction; Management Analysis, Tools, and Techniques; Management Systems; Risk Management; Franchise Ownership; Performance Evaluation; Problems and Challenges; Quality; Food and Beverage Industry; Service Industry;

Citation:

Narayanan, V.G., and Preeti Choudhary. "Achieving Customer Satisfaction at Pizza Hut (A)." Harvard Business School Case 101-006, February 2007. (Revised from original December 2000 version.)