Case | HBS Case Collection | July 2000 (Revised April 2011)

Greeley Hard Copy, Portable Scanner Initiative (A)

by Michael L. Tushman and Daniel Radov


Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has been working to develop a portable scanner product for the past five years with mixed results. The new general manager, Phil Faraci, faces mounting pressures in the flatbed scanner markets, but is also presented with a new technology that has the potential to be a breakthrough for portable scanners. Faraci must decide whether or not to pursue the new portable technology, and if so, how to structure the organization to make product development successful where it has failed in the past.

Keywords: Technological Innovation; Leading Change; Product Development; Organizational Structure; Hardware; Technology Industry;


Tushman, Michael L., and Daniel Radov. "Greeley Hard Copy, Portable Scanner Initiative (A)." Harvard Business School Case 401-003, July 2000. (Revised April 2011.)