| HBS Case Collection
(Revised from original 2000 version)
Dawn Riley at America True (A)
Dawn Riley is the CEO/Captain of America True, the first coed syndicate to race for the America's Cup. Over three years, based on her vision for America True, she built the syndicate from scratch, bringing on investors and sponsors, designing and building a boat, and hiring a sailing crew to race it. In June 1999, Riley must decide how to handle the San Francisco office now that America True's base of operations is moving to Auckland, New Zealand, where racing will begin in four months. She is facing pressure to phase out the office to cut down on costs, but Riley believes that the people in San Francisco and the work they are doing are key to her vision for America True. She must weigh the tension between immediate pressures to win and the longer-term sustainability of her vision.
Keywords: Problems and Challenges;
North and Central America;
Hill, Linda A., and Kristin Doughty. "Dawn Riley at America True (A)." Harvard Business School Case 401-006, June 2002. (Revised from original July 2000 version.)