Case | HBS Case Collection | June 2000

Rebirth of the Swiss Watch Industry, 1980-1992 (B): Hayek and Thomke at SMH

by Michael L. Tushman and Daniel Radov

Abstract

Describes the course pursued by Hayek, Thomke, and others in the formation of SMH. Discusses the new strategy and its implementation, charting the dramatic recovery of the large Swiss watchmakers. Ends with an exploration of Hayek's efforts to build on SMH's successes.

Keywords: Strategy; Organizational Structure; Cost Management; Organizational Change and Adaptation; Change Management; Alignment; Success; Asia; Hong Kong;

Citation:

Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (B): Hayek and Thomke at SMH." Harvard Business School Case 400-088, June 2000.