Case | HBS Case Collection | June 2000 (Revised February 2003)

Must Zee TV

by Bharat N. Anand and Tarun Khanna


Explores issues related to (1) the vertical boundaries of the firm in an emerging-economy context, especially the effects of lack of intellectual property rights and lack of contract enforcement on both industry structure and boundaries of the firm; and (2) the extent to which strategy and organizational structure must be localized to the country context, as illustrated by considering competition between multinationals and domestic firms and the sustainability of their respective positions.

Keywords: Corporate Strategy; Multinational Firms and Management; Developing Countries and Economies; Copyright; Media and Broadcasting Industry; Entertainment and Recreation Industry;


Anand, Bharat N., and Tarun Khanna. "Must Zee TV." Harvard Business School Case 700-122, June 2000. (Revised February 2003.)