Exercise | May 2000 (Revised September 2000)

Tyrell Web Developers Inc. (A)

by Alan D. MacCormack and Andrew P. McAfee


An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which incorporates specific types of content (e.g., HTML links, graphics, mail-to function). Insight is gained into specific practices which can improve development performance, as well as criteria for assessing what consitutes good web site design. Intended to be accompanied by formal training in web page design using a standard authoring tool such as Microsoft Frontpage.

Keywords: Web Sites; Software; Product Development; Design; Internet;


MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (A)." Harvard Business School Exercise 600-025, May 2000. (Revised September 2000.)