Case | HBS Case Collection | April 2000 (Revised May 2000)

Capital One Financial Corporation

by Bharat N. Anand, Michael G. Rukstad and Christopher Paige


Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer IBS skills to new sectors, and the impact of the Internet on industry structure and competitor strategies.

Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States;


Anand, Bharat N., Michael G. Rukstad, and Christopher Paige. "Capital One Financial Corporation." Harvard Business School Case 700-124, April 2000. (Revised May 2000.)