|
Manual
| 1995
Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual
by
V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
|
Keywords: Marketing Strategy;
Citation:
Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual. Burr Ridge, IL: Irwin, 1995.