Publications
Publications
- March 2000 (Revised January 2001)
- HBS Case Collection
Customers in Health Care, The
By: Richard M.J. Bohmer
Abstract
Reviews the current literature on the consumers of health care, primarily patients. Discusses their stated preferences, the sources of information they use in making their selections of plan and provider, and their behavior.
Keywords
Citation
Bohmer, Richard M.J. "Customers in Health Care, The." Harvard Business School Background Note 600-118, March 2000. (Revised January 2001.)